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| Blog: BrandRumble.com |
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Business-to-Business (B2B) communications specialist The Tomorrow Group has won Sony as a client. "Sony is launching a number of new products to professionals in Asia-Pacific," says Stefan Ronnquist, managing director of The Tomorrow Group. "Our B2B knowledge and regional coverage helped securing these projects." The agency is working on two immediate launches. The first for a new high-definition digital cinema projector in May, the other is the introduction of a new digital camera aimed at professional cinematographers and commercial production houses. Both products come from Sony's prestigious CineAlta stable. Earlier, it was announced that The Tomorrow Group had also been appointed to handle a major project for Singapore Post. Other recent new wins include industrial company Nederman (China), freight-forwarder BALtrans (global), and international bank Handelsbanken (Asia). B2B specialist in Asia With operations in Hong Kong, Shanghai and Singapore, The Tomorrow Group specialises in B2B marketing communications, branding and interactive. "Sony needed a specialist for their professional communications, and they are not unique," Ronnquist said. Companies like banks, telecom operators, car manufacturers, insurance companies and others selling to both consumers and businesses know these audiences have different communication needs. "The trend these days is that these companies, like Sony and SingPost, appoint two agencies," Ronnquist said. "One for their consumer products and a specialist for their business-to-business communications needs." "Tomorrow is their B2B choice in Asia." With offices in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in business-to-business branding, marketing, and interactive solutions. Some clients are Finnair, Hoganas, Nederman, Scania, Shell, SingPost, Sony, Travelex and ZTE Corporation.
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