KNOWLEDGE

// News

PRESS INFORMATION 17 APRIL 2007
FOR IMMEDIATE RELEASE

SingPost chooses Tomorrow.

Business-to-Business (B2B) specialist advertising agency The Tomorrow Group has won SingPost as a client.

"It's a very interesting assignment that suits us perfectly," says Stefan Ronnquist, managing director of The Tomorrow Group. "In addition, SingPost is a top-tier client, and this win signals that very few agencies can match us when it comes to B2B," says Ronnquist.

With operations in Hong Kong and Shanghai, Tomorrow opened its Singapore office earlier this year. In March, the agency was invited by SingPost to pitch, and the agreement was signed in early April.

The project starts with immediate effect, and will be launched in June.

With its dramatic growth, large infrastructure projects and heavy public investments, Asia's economy is dominated by companies selling to other companies, rather than to individual consumers.

"B2B companies in Asia are starting to understand that their communications needs are quite different and that ordinary B2C advertising agencies cannot meet their requirements in full," says Ronnquist.

In addition, many companies like SingPost, with mixed B2B and B2C audiences, are confirming that a B2B specialist agency can accommodate all of their marketing communications needs.

"We see it all over the world. Banks, telecoms, car manufacturers, insurance companies and other similar operations are starting to realise that their marketing communications to the B2C and B2B markets are different," says Ronnquist.

"If you have a B2B sales force, then you should have a B2B advertising agency."

With offices in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in business-to-business branding, marketing, and interactive solutions. Some clients are Finnair, Hoganas, Nederman, Scania, Shell, SingPost, Sony, Travelex and ZTE Corporation.

www.tomorrowasia.com

For more information contact:
stefan.ronnquist@tomorrowasia.com
M +65 9664 2594 or +852 9049 7825