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Tomorrow launches Ecology Class - the worldÕs first campaign on airlines and environment. The Tomorrow Group have launched the first ever campaign on airlines and environment. The integrated campaign consists of research, PR/Editorial, advertising, digital and sales collateral, and gave Finnair a position as the most environmental friendly airline from Hong Kong to Europe. "We had a fantastic response," said Stefan Ronnquist, managing director of The Tomorrow Group. "After the media conference, eight of the most important publications in Hong Kong wrote about Finnair as the cleanest airline to Europe. An ad campaign the next week raised both eyebrows and sales." The study is based on data from ten airlines' official web sites and shows that Finnair has the smallest carbon footprint to 24 major destinations in Europe. The Tomorrow Group, who specializes in Attention Management often uses an integrated approach to solve client problems. "It's about using the tools needed for the situation at hand, and then build maximum attention around the client's offers," says Ronnquist. Today, many agencies have compartmentalized their operations into separate cost-centres. Research is one, above-the-line another, digital a third and collateral a fourth. Tomorrow integrates all needed expertise into one project, appropriate to the client's needs. "We believe all communications should be coordinated," says Ronnquist. "Not only do you get better results. Your budget gives more milage as well." With operations in Hong Kong, Shanghai and Singapore, The Tomorrow Group specializes in seamless branding, marketing, and interactive solutions. Some clients are Challenger Mobile, Finnair, IKEA, Shell, SingPost, SingTel, and ZTE Corporation. .
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