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Tomorrow launches Research company The Tomorrow Group launches a new market research company, The Tomorrow Research Ltd. “Clients want a straight pipe between investment and results,” says Stefan Ronnquist, managing director of The Tomorrow Group. “Solid research ensures the activities are aimed correctly and give a quick return-on-investment.” Tomorrow Research is managed by Erik Hellquist, former Head of Market Intelligence of ASSA ABLOY with over 30,000 employees in some 40 countries. In addition to other methodologies Tomorrow Research offers the Problem Detection Study (PDS) method and has partnered with one of the leading PDS researchers, Thams & Nyas, who has carried out over 1,000 studies all over the world. “PDS differs from other research methods in that it’s quick and very hands-on,” says Hellquist. “You get concrete action points from it, not only tables of data, and that suits the fast-paced markets in Asia perfectly.” Direct customer response A PDS builds on the fact that customers are not very good at suggesting improvements, but very good at complaining about problems. The PDS systemizes and ranks the customers’ problems, thereby giving a concrete roadmap for improvements. By solving the high-ranked problems, your product gets an upper hand. For the low-rank problems, you can save money by not addressing them at all. PDS works well with complex products and services, for loyalty purposes and internally, areas that are difficult to address with other research methods. It has been used with great success in some 25 countries including China, Hong Kong, India and Japan. Some references are Abbott Medical, H&M, IKEA and Volvo. With operations in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in seamless branding, marketing, and interactive solutions. Some clients are Challenger Mobile, Finnair, Shell, SingPost, Sony, and ZTE Corporation..
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