| Blog: BrandRumble.com |
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Tomorrow launches Mobile Voice-over-Internet Soon you can call over the Internet from your mobile phone, saving 30-50% of your calling cost. The Tomorrow Group has won the assignment of launching one of the world's first Mobile Voice-over-Internet services by the innovator Challenger Mobile Group. "We specialize in hi-tech, telecom and services, and Challenger Mobile is all three," says Stefan Ronnquist, managing director of B2B advertising agency The Tomorrow Group. "In addition, it's a global assignment, so it couldn't really be better." The service from Challenger Mobile has been awarded three "Product of the Year" awards from the telecom industry. With offices in Singapore, Stockholm and Miami, the company now is to launch its system all over the world. Buy telephony in the food store Challenger Mobile offers a turn-key B2B solution, meaning operators can plug it into their existing systems very rapidly. "Not only mobile operators are interested. With this system any company could set up an mVoIP service," says Ronnquist. "Retailers like Fortress or Park'n'shop in Hong Kong or Cold Storage in Singapore, who want a new revenue stream and increased customer loyalty can set up a mVoIP system. Then they sell subscriptions to it, a bit like calling cards, and then they are in business." The campaign, aiming at retailers, operators and digital businesses, is to be launched in August. With offices in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in business-to-business branding, marketing, and interactive solutions. Some clients are Finnair, Hoganas, Nederman, Scania, Shell, SingPost, Sony, Travelex and ZTE Corporation.
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