KNOWLEDGE

// News

PRESS INFORMATION 14 MAY 2008 SINGAPORE
FOR IMMEDIATE RELEASE

Tomorrow nominated Effie finalist

Business-to-Business (B2B) agency The Tomorrow Group has secured a place in the finals in Effie Singapore 2008 for the launch campaign of SingPost's new DM division DMrocket.

"Since the Effie awards effective advertising, we are very happy and proud," says Stefan Ronnquist, Group Managing Director of The Tomorrow Group. "It's also a reward to SingPost who realized they should use a B2B specialist for their business marketing needs."

The work for DMrocket has already been acknowledged in the market. In December 2007, SingPost soared to a top-ten position in the Agency of the Year award thanks to the launch campaign.

B2B specialist for B2B marketing

"Singapore has reached a maturity point," says Ronnquist. "Clients selling to both companies and individuals start to realize they need separate agencies for the separate markets."

SingPost is a prime example of the dual-agency approach, much in use in Europe and the US. The client uses Tomorrow for B2B marketing and separate B2C agencies for the consumer market.

"Now, we welcome other B2B companies who wants excellent results from their marketing investment," says Ronnquist.

With offices in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in business-to-business branding, marketing, and interactive solutions. Some clients are Finnair, Hoganas, Nederman, Scania, Shell, SingPost, Sony, Travelex and ZTE Corporation.

www.tomorrowasia.com

For more information contact:
stefan.ronnquist@tomorrowasia.com
M +65 9664 2594 or +852 9049 7825