KNOWLEDGE

// News

2007-03-03

New office: Singapore!

The Tomorrow Group has officially opened its office in Singapore - the third office in the region.

With existing operations in Hong Kong (2002) and Shanghai (2005), The Tomorrow Group specializes in marketing communications, branding and interactive solutions for business-to-business companies (B2B) - companies that sell mostly to other companies and organizations, rather than to individual consumers.

"In Asia, with its huge infrastructure and industrial production, at least 80% of the economy is business between companies and organisations," says Stefan Ronnquist, Managing Director of The Tomorrow Group.

"The need for a B2B specialist advertising agency is obvious, and with the Singapore office, we cover the most important Asian business hubs."

Asian headquarters

The Singapore office is going to support existing clients and attract new ones. Even though the advertising market is very competitive, there are few - if any - B2B marketing specialists.

"We are not too worried about the competition," says Stefan Pertz, General Manager at the Tomorrow Singapore office.

"The agencies here are totally focussed on consumer advertising and have no working process at all for B2B companies. Note that this is not what I am saying - it's what our clients and prospects are saying!"

Tomorrow has attracted great interest from both local and international companies for their multi-market needs.

"Fundamentally, B2B is about international business," says Stefan Pertz. "That suits us perfectly. As of today, we are involved in two international branding assignments and four pan-Asian advertising initiatives."

The new office is located at Raffles Place, in the business district downtown Singapore. The Tomorrow Group's clients include BALtrans, BASF, ESAB, Finnair, Hoganas, Ocean Trawlers, Scania, and ZTE.

With offices in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in business-to-business branding, marketing, and interactive solutions. Some clients are Finnair, Hoganas, Nederman, Scania, Shell, SingPost, Sony, Travelex and ZTE Corporation.

www.tomorrowasia.com

For more information contact:
stefan.ronnquist@tomorrowasia.com
M +65 9664 2594 or +852 9049 7825