KNOWLEDGE

// News

2007-08-24

Tomorrow wins Travelex

Business-to-Business (B2B) specialist advertising agency The Tomorrow Group has won Travelex, the world’s leading foreign exchange operator, as a new client.

“We’ve been appointed by Travelex in both Hong Kong and Singapore, and will be working on two campaigns,” says Stefan Ronnquist, managing director of The Tomorrow Group.

Travelex is the world’s largest non-banking foreign exchange provider, offering specialist services in international payments.

“Travelex is known mostly for its consumer services but has very strong offers to companies as well,” says Ronnquist. “Our job is to increase awareness of these services and to boost sales.”

B2B specialist for B2B business
Like Travelex, many businesses have two target audiences – consumers and companies – with totally different communications needs.

“Consumer advertising is one thing and business communications is another altogether,” says Ronnquist. “In today’s competitive markets, you can’t really afford NOT to use a specialist for your B2B needs.”

As a result, many companies with both B2C and B2B audiences – banks, insurance companies, telecoms, computer and car manufacturers – are now appointing a specialist B2B agency to communicate effectively with their B2B targets.

“These companies draw a simple conclusion,” says Ronnquist. “If you have a B2B sales force, then you should have a specialist B2B advertising agency.”

With offices in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in business-to-business branding, marketing, and interactive solutions. Some clients are Finnair, Hoganas, Nederman, Scania, Shell, SingPost, Sony, Travelex and ZTE Corporation.

www.tomorrowasia.com

For more information contact:
stefan.ronnquist@tomorrowasia.com
M +65 9664 2594 or +852 9049 7825