KNOWLEDGE

// News

2007-08-13

Tomorrow launches DMrocket

Business-to-Business (B2B) specialist advertising agency The Tomorrow
Group has launched the first stage of SingPost’s new brand initiative –
DMrocket.

“It was a very successful start,” says Stefan Ronnquist, managing
director of The Tomorrow Group. “Stage one was to develop the name,
logo, website and introductory launch of the new DM brand. Now we go to
stage two.”

The introduction consisted of a joint promotion between DMrocket and
Cathay Pacific, followed by a co-branded offer from oosh, one of the
hottest bar and restaurant groups in Singapore.

“Not only were the response rates extremely good,” says Ronnquist. “The
DM offer also boosted oosh’s lunch turnover beyond expectations.”
With operations in Hong Kong and Shanghai, Tomorrow opened its
Singapore office earlier this year, with SingPost as its first major
client.

With offices in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in business-to-business branding, marketing, and interactive solutions. Some clients are Finnair, Hoganas, Nederman, Scania, Shell, SingPost, Sony, Travelex and ZTE Corporation.

www.tomorrowasia.com

For more information contact:
stefan.ronnquist@tomorrowasia.com
M +65 9664 2594 or +852 9049 7825