BOOKLETS

// Valuable publications free of charge

Tomorrow has released a series of four booklets on management and marketing, giving practical hints on how to fight off competitors and increase customer loyalty and sales.

You can order one copy of each publication free of charge. Give us your name, title, company, postal address, and the title of the publication. Extra copies cost HK$ 50 each.

Number one, "The Survival of the Swiftest", deals with time-based competition and reveals insights and a useful to-do list that will help your company be more effective and profitable. (Sample excerpt) (Order)

Number two, "22 Steps to Optimizing Your International Marketing Communications", is about international, co-ordinated marketing – what it is, why it is cost-effective and sales-driving, and how you do it. The tips in this book are used by some of the largest international companies in the world. You could use them too. (Sample excerpt) (Order)

Number three in the series, "Positioning: The Art of being First" tells you how to make your company number 1 in your category. As results you will gain a streamlined organisation, a homogenous company culture, and win increased brand recognition and sales. (Sample excerpt) (Order)

Number four, "Brands: 340 Technical Terms Explained", is a dictionary on terms used in branding and marketing. The first step to organise success is to have a clear nomenclature. Here you have it for free. (Sample excerpt) (Order)